TikTok has grown to over 1 billion daily active users, and the platform is on track to see 1.5 billion users by the end of 2022.Īnd it’s not just those meddlin’ kids on the platform either! The average TikTok user ranges from 10 to 49, and 11% of the platform’s users are over 50. But as the platform continues growing, this argument holds less and less weight. Many brands are hesitant about leveraging TikTok marketing for a few reasons, including the notion that the platform isn’t conducive to typical campaign goals or target demographics. This makes the user-generated content feel slick and professional. As a video-focused, sonic-oriented app with a vast library of popular songs, users can seamlessly integrate music directly into their original videos. Similar to Instagram and Snapchat, TikTok allows users to add filters, text, and effects to their videos, but it goes beyond the limitations of these other platforms. TikTok gives users a slate of creative features to produce an endless stream of short-form video content. This short-form video platform began in 2016 but quickly rose to prominence during the COVID-19 pandemic as people looked for ways to entertain themselves during stay-at-home orders. TikTok has quickly become one of the most popular social media apps on the scene. Learn more about how harnessing the power of video marketing helps brands stand out on other platforms, from Facebook and Instagram to Pinterest and Snapchat. This guide to TikTok marketing is part of our Ultimate Guide series on social media video marketing best practices.
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